vox media

OVERVIEW

At Vox Media, I led cross-functional design teams to enhance audience engagement, drive revenue, and align creative strategies across influential brands like The Verge, Eater, and Vox.com. By combining user-first design principles, scalable systems, and inclusivity, I delivered innovative digital experiences that elevated brand equity and engagement.

IMPACT

Revenue Growth: Delivered record-setting revenue through strategic branded content campaigns.
Unified Brand Identity: Created a scalable design system that improved consistency and engagement across platforms.
Team Inclusivity: Cultivated a diverse, collaborative team culture that attracted top creative talent.

HIGHLIGHTS

Consumer Marketing Breakthrough
Led Vox Media’s first-ever consumer-facing marketing campaign, setting a new benchmark for digital-first brand development and engaging audiences in unprecedented ways.

Record-Breaking Branded Content Campaign
Directed the company’s largest branded content initiative, generating substantial revenue and visibility by combining strategic vision with strong client collaboration.

Unified Design Systems
Designed and implemented a scalable design languages that aligned the diverse brands within Vox Media’s portfolio while enhancing user engagement and production efficiency.

Championing Diversity & Inclusion
Co-led Diversity & Inclusion initiatives within the design team, aligning recruitment and team culture with Vox Media’s core values, fostering innovation and collaboration.