hearst

OVERVIEW

At Hearst Magazines, I led a multidisciplinary creative team to transform the consumer experience for 20+ brands, including Esquire, Cosmopolitan, and Harper’s Bazaar. By prioritizing user-centric design, data-driven creative, and workflow efficiency, I elevated creative execution to meet evolving audience demands and business objectives.

IMPACT

Driving Subscriber Growth: Designed data-driven campaigns leveraging user insights, boosting engagement and conversion rates.
Cross-functional Collaboration: Increased collaboration between the consumer, editorial, and product teams by establishing regular communication, implementing collaborative workflows, and promoting a culture of idea-sharing.
Innovation and Experimentation: Foster a culture of innovation and experimentation, where AI and other emerging technologies are leveraged, and new ideas are tested and iterated upon to push boundaries and discover transformative solutions.
Optimizing Team Efficiency: Implemented innovative tools that streamlined workflows, boosting team productivity and adaptability.

HIGHLIGHTS

Consumer-First Brand Strategy
Spearheaded strategic initiatives that enhanced audience engagement, drove revenue, and unified creative execution across brands.

Dynamic, Video-Driven Creative
Transitioned from static assets to dynamic, personalized video content optimized for platforms and users, leading to higher engagement and conversions.

Commitment to Diversity & Inclusion
Championed initiatives that fostered a collaborative and inclusive team culture, aligning team growth with company values and driving innovation.