hello.
I've spent more than 20 years building things.
Brands. Products. Experiences.Teams. Organizations. New ways of working.
Long before I knew the language of design thinking, strategy, or innovation, I was drawn to making—taking ideas that existed only in someone's imagination and giving them form. That's how I've always learned, solved problems, and understood the world.
The things I've made have changed over time.
I began with brands, publications, and award-winning creative work. As technology evolved, so did my work: products, customer experiences, commerce, design systems, multidisciplinary teams, and the organizations that bring them to life.
Today, I lead design, creative, and customer experience across Hearst's portfolio of more than 35 media brands within a $200M+ consumer revenue business. I partner across product, editorial and marketing to help organizations create experiences people value, build stronger customer relationships, and develop the teams and systems that make innovation possible.
Over the years, I've come to believe something simple.
Making is where design stops being theory and starts creating value.
Ideas matter.
Research matters.
Strategy matters.
But making is where ideas are tested, organizations learn, and innovation becomes real.
That's the philosophy behind the work you'll find here.
Explore the work ↓
hearst
REIMAGINING THE CONSUMER EXPERIENCE ACROSS ICONIC BRANDS
At Hearst Magazines, I led a multidisciplinary creative team to transform the consumer experience for 20+ brands, including Esquire, Cosmopolitan, and Harper’s Bazaar. By prioritizing user-centric design, data-driven creative, and workflow efficiency, we elevated creative execution to meet evolving audience demands and business objectives.
vox media
TRANSFORMING DIGITAL EXPERIENCES THROUGH STRATEGIC DESIGN AND COLLABORATION
At Vox Media, I led cross-functional design teams to enhance audience engagement, drive revenue, and align creative strategies across influential brands like The Verge, Eater, and Vox.com. By combining user-first design principles, scalable systems, and inclusivity, I delivered innovative digital experiences that elevated brand equity and engagement.