Vox Media
Building systems for brands that needed to move.
- Leadership × Systems × Creative
- Design and creative leadership
- Prior
Transforming digital experiences through strategic design and collaboration.
Overview
At Vox Media, I led cross-functional design teams to enhance audience engagement, drive revenue, and align creative strategies across influential brands like The Verge, Eater, and Vox.com. By combining user-first design principles, scalable systems, and inclusivity, I delivered innovative digital experiences that elevated brand equity and engagement.
Impact
- Revenue growth — delivered record-setting revenue through strategic branded content campaigns.
- Unified brand identity — created a scalable design system that improved consistency and engagement across platforms.
- Team inclusivity — cultivated a diverse, collaborative team culture that attracted top creative talent.
Highlights
- Consumer marketing breakthrough — led Vox Media's first-ever consumer-facing marketing campaign, setting a new benchmark for digital-first brand development.
- Record-breaking branded content campaign — directed the company's largest branded content initiative, generating substantial revenue and visibility by combining strategic vision with strong client collaboration.
- Unified design systems — designed and implemented scalable design languages that aligned the diverse brands within Vox Media's portfolio while enhancing user engagement and production efficiency.
- Championing diversity and inclusion — co-led diversity and inclusion initiatives within the design team, aligning recruitment and team culture with Vox Media's core values.
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