Hearst Magazines
Reimagining the consumer experience across iconic brands
- Leadership × Strategy × Systems × Creative
- Design, creative and consumer experience leadership
- Present
Reimagining the consumer experience across iconic brands.
Overview
At Hearst Magazines, I work across strategy, creative, and operating systems to help build a more connected consumer business.
My role spans portfolio strategy, subscriptions, newsletters, commerce, licensing, marketplace, audience development, and emerging technology. I partner across Consumer, Editorial, Product, Data, Engineering, and Advertising to turn complex business questions into clearer strategies, stronger systems, and more valuable audience relationships.
The work is increasingly focused on how iconic brands evolve in a world shaped by changing consumer behavior, fragmented discovery, and AI.
Impact
- Shaping the consumer growth portfolio — building a more connected strategy across subscriptions, newsletters, commerce, licensing, and marketplace.
- Redefining audience opportunity — developing portfolio and segmentation frameworks that clarify where brands can build deeper, more valuable consumer relationships.
- Designing the operating system — creating decision frameworks, team models, and workflows that help strategy move more effectively across functions.
- Rethinking discovery and growth — evolving audience strategy beyond traditional SEO toward intent, authority, brand strength, and AI-driven discovery.
Highlights
- Portfolio strategy — connecting audiences, brands, products, and revenue opportunities into a clearer system for investment and growth.
- Consumer operating model — clarifying how distinct consumer businesses work together as one broader portfolio.
- Audience architecture — building frameworks that help prioritize audiences, differentiate brands, and identify future growth opportunities.
- Cross-functional systems — aligning Consumer, Editorial, Product, Data, Engineering, and Advertising around shared priorities and outcomes.
- Strategy + creative — turning complex business problems into clear narratives, frameworks, experiences, and tools teams can use.
- AI + experimentation — using emerging technology to accelerate strategy, research, creative development, and new consumer experiences.