About Me
With over two decades of creative experience, I currently lead a dynamic and distributed team of designers, videographers, and copywriters within Hearst Magazines' Consumer Group. My focus lies in steering our collective efforts toward expanding the reach of our 25+ brands across diverse consumer touchpoints. From memberships and subscriptions to e-commerce shops and consumer products, our goal is to create a seamless and engaging user experience.
Collaborating closely with editorial, marketing, and product teams, I play a pivotal role in delivering impactful and cohesive solutions that resonate with our audiences while fueling business growth. My expertise extends to product design, UI, and UX, ensuring that our digital presence is not only visually compelling but also user-friendly and immersive.
As an award-winning Creative Director, I am fueled by a passion for fostering and empowering creative teams to thrive. My track record showcases a diverse range of successful projects, from groundbreaking world premiere campaigns to captivating immersive audio apps. Having collaborated with industry leaders such as Vox Media, Condé Nast, Sony Music, and Showtime, I've brought digital, print, audio, video, and experiential projects to life.
Beyond my role, I hold certifications as a Scrum Master and a Design Thinking practitioner, reflecting my commitment to adopting agile methodologies and user-centric design principles. Intrigued by storytelling and enamored by the power of collaboration, I bring a unique perspective to my creative endeavors.
In essence, my mission revolves around creating a creative environment that fosters innovation and drives meaningful, purposeful outcomes. Through a combination of strategic thinking, design expertise, and collaborative leadership, I aim to shape the future in the rapidly evolving creative landscape.