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I am an award-winning Creative Leader with 20 years of experience crafting immersive, interactive, and visually compelling experiences that drive engagement and brand loyalty. I build and lead high-performing, diverse teams that embrace design as a strategic driver of business success and thrive on cross-disciplinary collaboration. Currently, I lead a distributed team of designers, videographers, and copywriters at Hearst Magazines' Consumer Group, shaping the creative vision for 25+ brands across memberships, subscriptions, e-commerce, and consumer products.

My expertise spans creative strategy, UX, product design, and brand storytelling. From world premiere campaigns to immersive audio experiences, I’ve led innovative projects for Vox Media, Condé Nast, Sony Music, and Showtime, delivering across digital, print, audio, video, and experiential formats. Certified in Scrum and Design Thinking, I bring an agile, user-centric approach to leadership, fostering a culture of creativity, innovation, and impact. I believe in the power of collaboration to create work that is greater than the sum of its parts—shaping the future of creative storytelling in a rapidly evolving landscape.

hearst

REIMAGINING THE CONSUMER EXPERIENCE ACROSS ICONIC BRANDS

At Hearst Magazines, I led a multidisciplinary creative team to transform the consumer experience for 20+ brands, including Esquire, Cosmopolitan, and Harper’s Bazaar. By prioritizing user-centric design, data-driven creative, and workflow efficiency, we elevated creative execution to meet evolving audience demands and business objectives.

vox media

TRANSFORMING DIGITAL EXPERIENCES THROUGH STRATEGIC DESIGN AND COLLABORATION

At Vox Media, I led cross-functional design teams to enhance audience engagement, drive revenue, and align creative strategies across influential brands like The Verge, Eater, and Vox.com. By combining user-first design principles, scalable systems, and inclusivity, I delivered innovative digital experiences that elevated brand equity and engagement.

reel

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